BRANDL TALOS advises Sportradar Group on the Acquisition of Fresh Eight

Press release • Corporate Law & Transactions from Thomas Talos, Stephan Strass, Adrian Zuschmann, Elena Ciresa

BRANDL TALOS advised Sportradar Group, a global leader of sports data and content delivery, on its acquisition of Fresh Eight, a UK-based operator of a personalized messaging platform.

Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms. The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities.

Closing of the transaction occurred on 2 March 2021.

The BRANDL TALOS deal team consisted of Thomas Talos, Stephan Strass, Adrian Zuschmann and Elena Ciresa.

» With the acquisition of Fresh Eight, Sportradar continues its path of innovation and growth. We are very pleased that Sportradar has once again trusted our expertise and experience. «
Thomas Talos & Stephan Strass

Sheridans (Howard Watt, Will Parker, Amelia Aceto) acted as UK counsel to Sportradar. The sell side was represented by Shoosmiths LLP (Mark Shepherd, Laura Austin).

The team
Thomas Talos
 / Capital Markets, Corporate Law & Transactions, Gaming & Entertainment
Thomas founded the firm in 2000 together with Ernst Brandl. He is co-publisher of the commentary on the EU Merger Act and (co-)author of numerous publications.

University of Vienna, Faculty of Law (Mag. iur. 1991, Dr. iur. 1994)
University of Virginia, School of Law (LL.M. 1994)
Stephan Strass
 / Venture Capital & Start Ups, Corporate Law & Transactions
Institutional and strategic investors and other companies turn to Stephan for assistance on legal issues including acquisitions, financing rounds, joint ventures, and exit transactions. He has co-authored commentaries on the EU Merger Act and the Investment Fund Act, and is the author of many academic publications.

University of Vienna, Faculty of Law (Mag. iur. 2015)
Harvard Law School, Master of Laws (LL.M. 2019)
Adrian Zuschmann
 / Corporate Law & Transactions, Venture Capital & Start Ups
Adrian is part of our team since 2020.

Queen Mary University of London (MSc Law & Finance 2020)
University of Vienna, Faculty of Law (Magister iuris 2015)
Elena Ciresa
 / Corporate Law & Transactions, Venture Capital & Start Ups
Elena is part of our team since 2019, at that time as research assistant. Since 2021 she has started working for us as associate.
University of Vienna, Faculty of Law (Magistra iuris 2021)
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