BRANDL TALOS advises Sportradar Group on the Acquisition of Fresh Eight

Press release • Corporate Law & Transactions from Thomas Talos, Stephan Strass, Adrian Zuschmann

BRANDL TALOS advised Sportradar Group, a global leader of sports data and content delivery, on its acquisition of Fresh Eight, a UK-based operator of a personalized messaging platform.

Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms. The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities.

Closing of the transaction occurred on 2 March 2021.

The BRANDL TALOS deal team consisted of Thomas Talos, Stephan Strass, Adrian Zuschmann and Elena Ciresa.

» With the acquisition of Fresh Eight, Sportradar continues its path of innovation and growth. We are very pleased that Sportradar has once again trusted our expertise and experience. «

Thomas Talos & Stephan Strass

Sheridans (Howard Watt, Will Parker, Amelia Aceto) acted as UK counsel to Sportradar. The sell side was represented by Shoosmiths LLP (Mark Shepherd, Laura Austin).

The team

Thomas Talos

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Partner / Capital Markets, Corporate Law & Transactions, Gaming & Entertainment

Thomas founded the firm in 2000 together with Ernst Brandl. He is co-publisher of the commentary on the EU Merger Act and (co-)author of numerous publications.

University of Vienna, Faculty of Law (Mag. iur. 1991, Dr. iur. 1994)
University of Virginia, School of Law (LL.M. 1994)

Stephan Strass

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Partner / Venture Capital & Start Ups, Corporate Law & Transactions, BioTech & Lifescience

Stephan advises innovative start-ups, institutional and strategic investors and other companies on acquisitions, financing rounds, joint ventures and exit transactions with a focus on highly regulated industries such as life sciences, biotech and leisure & entertainment. He further specializes in commercial transactions in the life science and biotech sector, including university spin-offs, strategic collaborations, patent and technology license agreements and IP purchase transactions.

He has co-authored commentaries on the EU Merger Act and the Investment Fund Act, and is the author of many academic publications.

University of Vienna, Faculty of Law (Mag. iur. 2015)
Harvard Law School, Master of Laws (LL.M. 2019)

Adrian Zuschmann

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Attorney at Law / Corporate Law & Transactions, Venture Capital & Start Ups, Fund Formation

Adrian advises and represents Austrian and international institutional and strategic investors, founders and (start-up) companies in the context of financing rounds, M&A, investments in portfolio companies and exit transactions.

A second focus is advising Austrian fund initiatives on the formation and structuring of funds as well as in connection with their ongoing operational matters.

Queen Mary University of London (MSc Law & Finance 2020)
University of Vienna, Faculty of Law (Magister iuris 2015)

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