BRANDL TALOS advises Sportradar on the acquisition of IMG ARENA

Press release • Venture Capital & Start Ups from Thomas Talos, Stephan Strass, Roman Rericha

BRANDL TALOS advised its longstanding client Sportradar on the acquisition of IMG Arena and its strategic portfolio of global sports betting rights.

Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company, announced the execution of a definitive agreement with Endeavor Group Holdings, Inc. (NYSE: EDR) to acquire IMG Arena and its global sports betting rights portfolio.

IMG Arena specializes in the distribution of real-time data, streaming and sports betting content to leading betting companies and media houses. Its portfolio includes around 39,000 sporting events a year in 14 disciplines, including Wimbledon, the US Open, the French Open, the EuroLeague in basketball and the PGA Tour. This acquisition enhances Sportradar’s content and product offering and further strengthens its strategic position as a leading content provider in global sports, including tennis, soccer and basketball.

The transaction is subject to receipt of regulatory approvals and satisfaction of closing conditions and is expected to close in the fourth quarter of 2025.

BRANDL TALOS acted as transaction counsel to Sportradar. The BT-team consisted of Stephan Strass, Roman Rericha, Thomas Talos, Daniel Habich and Kevin Bley. Bryan Cave Leighton Paisner (BCLP) advised on US and UK law aspects, Greenberg Traurig, LLP on Polish law aspects of the deal. Endeavor was advised by Latham & Watkins.

The team

Thomas Talos

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Partner / Capital Markets, Corporate Law & Transactions, Gaming & Entertainment

Thomas founded the firm in 2000 together with Ernst Brandl. He is co-publisher of the commentary on the EU Merger Act and (co-)author of numerous publications.

University of Vienna, Faculty of Law (Mag. iur. 1991, Dr. iur. 1994)
University of Virginia, School of Law (LL.M. 1994)

Stephan Strass

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Partner / Venture Capital & Start Ups, Corporate Law & Transactions, BioTech & Lifescience

Stephan advises innovative start-ups, institutional and strategic investors and other companies on acquisitions, financing rounds, joint ventures and exit transactions with a focus on highly regulated industries such as life sciences, biotech and leisure & entertainment. He further specializes in commercial transactions in the life science and biotech sector, including university spin-offs, strategic collaborations, patent and technology license agreements and IP purchase transactions.

He has co-authored commentaries on the EU Merger Act and the Investment Fund Act, and is the author of many academic publications.

University of Vienna, Faculty of Law (Mag. iur. 2015)
Harvard Law School, Master of Laws (LL.M. 2019)

Roman Rericha

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Partner / Fund Formation, Venture Capital & Start Ups, Corporate Law & Transactions

Roman represents clients in complex cross-border M&A and private equity transactions. Austrian and international venture capital funds regularly turn to him for assisting with investments in Austria. His expert advice also guides start-ups through large-scale financing rounds.

University of Vienna, Faculty of Law (Mag. iur. 2005),
Faculty of Business, Economics and Statistics, (Mag. rer.soc.oec. 2007)

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